ALEX was started in 1986 with a line of high quality basic arts and crafts products for children. Over the years, ALEX has grown and today produces over 650 items in new categories of juvenile toys: bathtub play, imaginative and dramatic play, fashion and jewelry, beach and pool playthings and whimsical children's furniture.
"Just wanted to let you know I received your shipment about a week ago and was very pleased, as was the young man who received them as a gift. Thanks for your great service."